Photo by Josh Sanabria on Unsplash
Lamar Advertising of Spokane is requesting a variance in conjunction with a relocation and digitization of a two-sided 300 square foot v-build billboard; current location is 1621 Northwest Boulevard to be removed and relocated to 3119 N. 2nd Street, while addressed off of 2nd Street, the billboard would be adjacent to Government Way.
Existing billboard site
The issue of bright billboards has very quietly meandered its way through city council and law. Such a bright item may have caught the attention of concerned citizens but little news coverage occurred. Perhaps most troubling is that councilmember Christie Wood will vote to approve relocating billboards, allowing electronic billboards within city limits, and whether applicants can received a variance. She insists she has no conflict of interest regardless of her husband’s current and longtime position as an account executive at Lamar Advertising. Lamar Advertising is the applicant in today’s hearing.
Councilmembers Kiki Miller and Amy Evans recently attempted to repeal the previous decision to allow electronic billboards–perhaps taking into account input from Jeff Conway, who served on the city’s sign board for 20 years. In a public meeting, he said, “We have such density in this town already with on-premises signs, there’s no place for outdoor advertising within the city. In the county, sure. Post Falls wants to have billboards all along I-90, fine.” He also described electronic signs as “distracting and dangerous.”
The council meeting was contentious and can be viewed here.
Proposed location for the new electronic billboard.
Bill Buley reported last year, “The city has eight off-premises billboards, meaning it’s promoting a business elsewhere, within its limits. Four of them are on Northwest Boulevard, two along Interstate 90 and Seltice Way, and two on U.S. 95.” The city’s previously stated commitment to promoting dark skies is related to the placement of electronic billboards and their energy use, and their potential intrusive nature. We covered the dark-sky declarations here and here.